In the summer, as temperatures soar and Americans seek sweet relief, a beloved national tradition takes center stage: National Ice Cream Month. Established in 1984 by President Ronald Reagan, this July celebration honors America’s favorite frozen dessert and the significant cultural and economic impact it has on the nation.
The numbers speak volumes about America’s love affair with ice cream – the average American consumes approximately 19 pounds, or about 4 gallons, annually. This creamy treat isn’t just a delight; it’s a cornerstone of American culture.
More Than a Treat: Ice Cream’s Economic Scoop
Beyond its role as a delicious summer staple, ice cream also serves as a substantial economic force. The industry contributes more than $11 billion directly to the national economy and supports over 27,000 jobs, generating $1.9 billion in direct wages. Most ice cream companies maintain deep community roots, with many being family-owned operations spanning more than five decades.
In 2024 alone, American ice cream makers produced an astounding 1.3 billion gallons of ice cream, underscoring both the industry’s productivity and the nation’s insatiable appetite for this frozen delight. As temperatures peak in July, National Ice Cream Month offers a perfect opportunity to recognize this sweet symbol of American entrepreneurship and enjoyment.
Reagan’s Sweet Legacy
The official designation of National Ice Cream Month came through a presidential proclamation by Ronald Reagan in 1984, establishing July as a month-long celebration and the third Sunday (falling on July 17 in 2022) as National Ice Cream Day. Reagan’s proclamation wasn’t just ceremonial—it called for all Americans to observe these occasions with “appropriate ceremonies and activities,” effectively giving citizens a presidential endorsement to enjoy their favorite frozen treats.
This official recognition elevated ice cream from a simple dessert to a national symbol worthy of celebration, creating a tradition that has endured for nearly four decades.
Celebrating With a Capitol Twist
The spirit of National Ice Cream Month is perhaps best embodied by the annual Capitol Hill Ice Cream Party, where the grounds surrounding the U.S. Capitol’s reflecting pool transform into a paradise for ice cream lovers. In 2024, this prestigious event featured impressive contributions from International Dairy Foods Association (IDFA) members, including more than 950 gallons of ice cream, 1,200 novelties, and 32 ice cream cakes.
Beyond this high-profile gathering, Americans nationwide are encouraged to celebrate throughout July by sharing their ice cream experiences on social media using #NationalIceCreamMonth across Twitter, Facebook, and Instagram, connecting ice cream enthusiasts and creating a virtual community united by their love for this timeless treat.
