In the Pacific Northwest, a seafood institution has stood the test of time, weaving itself into the cultural fabric of the region. From humble beginnings on Seattle’s bustling waterfront to a renowned restaurant empire, Ivar’s Seafood has become synonymous with fresh, delicious Northwest cuisine and quirky local charm. For over eight decades, the restaurant chain founded by the charismatic Ivar Haglund has been serving up more than just seafood – it’s been dishing out an authentic taste of Seattle’s unique character and maritime heritage.
Keep Clam and Carry On: The Legacy of Ivar’s
Locals and tourists alike have come to recognize the familiar blue and white logo and the famous “Keep Clam” slogan that embodies the playful spirit of this beloved institution. As one of the region’s most enduring restaurant brands, Ivar’s continues to expand its reach while maintaining the quality and personality that made it famous. This is the story of how one man’s passion for seafood and showmanship created a dining legacy that continues to thrive across Washington State.
From Fish Stand to Landmark
The story of Ivar’s began in 1938 when Seattle native Ivar Haglund, a folk singer and entertainer at heart, opened a small fish ‘n chips stand on Seattle’s waterfront. Originally intended to feed visitors to his aquarium attraction, Haglund’s seafood quickly became more popular than the marine life displays.
With his trademark wit and business savvy, Haglund transformed this humble beginning into what would become one of the Northwest’s most beloved restaurant chains. His entrepreneurial spirit was matched only by his flair for publicity stunts, including underwater acts and his famous clam-eating contests, which helped cement Ivar’s place in local lore.
More Than a Meal—A True Northwest Experience
Over the decades, Ivar’s grew from a single stand to a dining institution, with Haglund’s catchphrase “Keep Clam” becoming an iconic slogan throughout the region. Even after Haglund’s passing in 1985, his legacy continued as Ivar’s expanded, maintaining its founder’s commitment to quality seafood and community involvement.
The restaurants have become more than just places to eat—they’re landmarks where generations of Northwest families have celebrated special occasions, where tourists get their first taste of authentic Seattle culture, and where Haglund’s playful spirit lives on through traditions like the annual “Dancing with Clams” celebration on his birthday.
Fast, Fresh, and Full of Flavor
Today, Ivar’s impressive restaurant portfolio spans across the Pacific Northwest, creating a seafood empire that has evolved far beyond its modest origins. The company operates 18 fast-casual Seafood Bars strategically located throughout the region, bringing quick-service versions of their classic fish ‘n chips and chowders to hungry patrons from Marysville to Tacoma.
These casual outposts uphold the company’s commitment to quality while offering convenient options for seafood lovers on the go. Each location features the signature blue and white decor that has become instantly recognizable to locals and visitors alike.
The premier offerings of the Ivar’s collection, however, are its three full-service waterfront restaurants. Ivar’s Acres of Clams, located on Seattle’s historic Pier 54, offers diners spectacular Elliott Bay views alongside their seafood feast. The distinctive Ivar’s Salmon House on Lake Union features a Northwest Coast Native longhouse design complete with hand-carved totems and an alder wood-fired grill.
Meanwhile, Ivar’s Mukilteo Landing provides stunning vistas of the Puget Sound ferry terminal and Olympic Mountains. Beyond these flagships, Ivar’s has also established a significant presence in the region’s sports venues, with concession stands in T-Mobile Park, Lumen Field, Cheney Stadium, and Husky Stadium ensuring that even sports fans can enjoy their favorite seafood while cheering on local teams.
A Taste That Stands the Test of Time
At the core of Ivar’s enduring popularity lies its unwavering commitment to authentic Northwest seafood preparations. Their award-winning fish and chips remain the signature dish that put them on the map, featuring wild Alaska cod in a light, crispy batter served with their secret tartar sauce recipe that has remained unchanged for decades.
Equally famous are Ivar’s chowders, with their creamy New England-style clam chowder earning regional and national accolades. The restaurants take pride in sourcing sustainable seafood whenever possible, honoring the ecological heritage of the Pacific Northwest while ensuring future generations can enjoy these culinary creations.
Beyond the casual fare that made them famous, Ivar’s full-service restaurants showcase the bounty of Northwest waters through specialty items that highlight seasonal ingredients. The alder-grilled wild salmon, prepared using traditional Native American techniques at the Salmon House, exemplifies their approach to honoring regional cooking methods.
What truly sets Ivar’s apart, however, is the complete dining experience they offer. Their waterfront locations provide not just meals but memories, with expansive windows framing breathtaking views of Puget Sound, passing ferries, and the Olympic Mountains. This combination of fresh seafood and remarkable settings has secured Ivar’s status as the choice destination for both special occasions and casual family dinners throughout the Pacific Northwest.
