eXplore Kirkland

Bellevue’s iconic holiday tradition, Snowflake Lane, is preparing for a major milestone as it approaches its 21st anniversary in 2025. Since its inception in 2004, this beloved spectacle has transformed the streets of downtown Bellevue, a short drive from Kirkland, Washington, into a magical winter celebration each holiday season. What began as a modest holiday gathering has evolved into one of the region’s most anticipated annual events, drawing thousands of spectators nightly to experience the joy and wonder of the season through elaborate performances, festive music, and falling “snow.”

Central to Snowflake Lane’s enduring success is its deep community roots. The production brings together hundreds of local artists, performers, and crew members each year, creating not just a dazzling show but a meaningful tradition that connects generations of families. From professional dancers to first-time performers, Snowflake Lane has provided countless residents with the opportunity to share their talents while becoming part of a cherished holiday institution. As the celebration prepares for its third decade, organizers are planning special elements to commemorate this significant anniversary while honoring the community spirit that has sustained it for 21 years.

Greg Thompson Productions, the creative force behind Snowflake Lane, has announced plans to hire approximately 300 cast and crew members for the 2025 season. This extensive team will include dancers, drummers, character performers, parade participants, color guard, float drivers, and technical staff. The production company emphasizes that this is a paid opportunity, with performers earning a minimum of $40 per show, making it not just a chance to participate in a beloved tradition but also valuable seasonal employment for many community members.

The 2025 Snowflake Lane season will maintain its traditional schedule, running nightly from Black Friday (November 28) through Christmas Eve (December 24). Performers will need to be available for paid evening and weekend rehearsals in mid-November, with a commitment to the full performance schedule. Each night, cast members will report at 5:30 PM for a show that runs from 7:00 PM to 7:30 PM. This concentrated schedule allows participants to fully immerse themselves in the holiday experience while still managing other work and school commitments during the busy season.

Auditions for the 2025 anniversary season will take place in September 2025, though exact dates and times are still to be determined. The production company welcomes performers of various experience levels, creating opportunities for both seasoned entertainers and newcomers looking to try something new. This inclusive approach has been a hallmark of Snowflake Lane’s community focus, allowing the production to showcase diverse talents while maintaining its professional quality.

Community members interested in joining the 21st anniversary celebration can apply through the official audition form at http://bit.ly/SFL-25. Organizers encourage early applications as positions tend to fill quickly for this popular event. Beyond the joy of performing, many past participants cite the camaraderie among cast members and the opportunity to create holiday memories for thousands of families as highlights of their Snowflake Lane experience. As the landmark anniversary approaches, being part of this special season offers both a connection to local tradition and a chance to help shape its future.