Write a warm, engaging news report about how residents and local businesses can get involved with the Kirkland Downtown Association by volunteering at citywide events and sponsoring activities. Include details from the provided content such as volunteer opportunities (concerts, farmers market, holiday decorations, Santa letters, Clean Sweep, info booth), sponsorship benefits (brand exposure, logo, social media, regional advertising), and how to contact via info@kirklanddowntown.org. Encourage readers to sign up or sponsor and highlight the community impact of assembling nearly 1000 volunteers.